We're building the marketplace we always wanted.
sellawine.com was born from a simple conviction: buying and selling wine online shouldn't feel like work. We use AI where it genuinely helps — and keep everything else as simple as possible.
The wine marketplace, as it should be.
Existing platforms were built before the AI era. They expect users to adapt to the software — not the other way around. Long forms, confusing filters, poor photos, questionable offers.
We believe technology should work for people. With AI at its core, sellawine.com is a platform that understands what you mean — not just what you type. It optimizes listings, values prices, and suggests matches in real time.
This isn't a distant vision. This is sellawine.com — today, free, for everyone.
Values we live every day.
Focus on what matters
We don't build features because we can. We build them because they solve real problems for real people. Simplicity is our highest ambition.
Design with respect
Every interaction counts. We design so the platform feels intuitive and respectful — whether it's your first or hundredth visit.
Trust first
A marketplace without trust is worthless. Safety, transparency, and fair dealing aren't afterthoughts — they're built into the core of the product.
Global, but grounded
We're a platform built for wine lovers everywhere. We understand the cultural nuances of wine regions across the world — first hand.
From idea to platform.
It all started with a simple question: why does this have to be so complicated?
The idea
Frustration with existing wine marketplaces meets new AI possibilities. The question: can this really be done better? The answer begins as an experiment.
First version
The AI listing generator works. Early users test the platform and confirm: the approach holds up.
Today
sellawine.com is live worldwide. Semantic search, AI-generated listings, merchant widgets — and much more in progress.
Small, focused, independent.
sellawine.com is built and operated by a small, close-knit team from Switzerland. This independence is no accident — it enables fast decisions, direct user proximity, and a clear priority: build a good product, not the biggest.
We're convinced the best software products often come from a clear, independent drive — without committees, without compromise.
Write to us.
Questions, feedback, partnership ideas, or just hello — we're happy to hear from you.
hello@sellawine.comsellawine.com is a young product. Your feedback directly helps make it better — we read and reply to every message personally.
Try it out.
No account needed to browse. Creating a listing takes under 30 seconds.