From cellar to marketplace
in three steps.
sellawine.com combines the simplicity of a marketplace with the intelligence of AI — so you sell faster and buy smarter.
Sell a bottle in three steps.
Photograph your bottle
Snap a photo of the label with your phone. No forms to fill out — just a clear picture is all the AI needs.
Works with any bottle: red, white, champagne, spirits, even rare vintages.
Get an estimated value
Our AI identifies the producer, vintage, and region, then cross-references live market data to estimate what your bottle is worth.
Real-time pricing from recent sales and active listings across the market.
Review and publish
Check the AI-generated listing — title, description, tasting notes, and suggested price. Adjust if you like, then publish with one click.
Your bottle is live on the marketplace in under 60 seconds.
Buy smarter with AI search.
Search naturally
Type the way you talk: "Pétrus 2010 under €5,000" or "Burgundy Grand Cru 2018" — the AI understands context, not just keywords.
No endless filter menus. Just describe what you want.
Save your search
Save a search and get notified the moment a matching bottle is listed — before anyone else sees it.
Never miss a rare bottle again. Real-time alerts straight to your inbox.
Contact the seller
Message the seller securely through the platform. Ask about provenance, condition, or shipping — all without sharing your email.
Every conversation stays private and on-platform.
Six ways AI
makes wine simpler.
From photo recognition to price intelligence — every feature is designed to save you time and help you trade with confidence.
AI writes your listing
One photo — we generate the title, description, tasting notes, and a fair price recommendation. Live in under a minute.
Semantic search
Search like you're talking to a sommelier: "full-bodied Bordeaux under €100" returns better results than any filter list.
Photo recognition
Upload a photo and the AI identifies the wine, vintage, producer, and appellation — then writes the listing for you.
Trust & verification
AI-assisted label checks, verified seller badges, and secure messaging keep the marketplace honest.
Instant alerts
New listings are matched against your saved searches instantly. Get notified before anyone else.
Price intelligence
See estimated values based on real market data. Know what your cellar is worth at any moment.
Why collectors love sellawine.com.
“I photographed a bottle of Lafite I had forgotten about. The AI valued it at €2,400 and it sold within a week. Incredible.”
“The semantic search found exactly the Burgundy I was looking for. Saved the search and got an alert two days later. Bought it instantly.”
“The price intelligence showed me my Sassicaia was worth 15% more than I thought. Adjusted the price and sold in three days.”
Frequently asked questions.
Everything you need to know about buying and selling on sellawine.com.
Get startedIs sellawine.com free to use?
Browsing and searching the marketplace is completely free. Listing a bottle is free too — we only charge a small commission when your bottle sells.
Do I need an account?
You can browse and search without an account. To list a bottle or save searches, you need a free account that takes under a minute to create.
Which countries are supported?
We operate worldwide, supporting multiple currencies. We show local listings based on your selected country.
How accurate is the AI valuation?
Our AI cross-references real market data — recent auction results, active listings, and historical price trends. It gives you an estimated range, not a guarantee. The final price is always yours to set.
What happens to my photos and data?
Your photos are used only to create your listing and run the AI valuation. We never sell your data. All data is stored on European servers and processed in compliance with GDPR.
Can I edit my listing after publishing?
Yes — you can update photos, description, price, and all other details at any time. The AI is also available to help you refine the listing later.
Ready to get started?
List your first bottle in under a minute — free to start, no auction fees.